Laurent Chehere’s Flying Houses in Paris

Lift me up to the sky

One look at the surrealistic series Flying Houses of Laurent Chehere (1972, Paris) and the Pixar movie UP comes to mind. A movie in which a retired man named Carl ties balloons to his house and flies away to fulfill his dream of being an adventurer. The fantastical and dreamy photos of this French photographer gives you a closer look to the diverse and inspiring architecture of Paris and its banlieues.

The poetic images of Flying Houses are the result of Chehere’s urban explorations and his research into different areas of photography. For this project he got his inspiration from gypsies who live in caravans, African immigrants, old traveling circuses, erotic cinemas or just normal suburban houses. Instead of the movie Up, movies like Le balloon rouge (1956), Howl’s Moving Castle (2004) and films by Fellini have an influence on his montages.

First of all Chehere draws his desired building, then he shoots the various architectural elements of different buildings and in the end he builds up his wanted and extremely detailed image by digital manipulation (long live Photoshop!). A work method which slightly resembles that of the famous Dutch photographer Ruud van Empel.

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Since I’m an addict to collaborations between artists and commercial (especially luxury) brands, the LVMH ads he made in 2013 caught my eye. Make my day, I want to live in these houses!

Photo DIOR LVMH by Laurent Chehere

LVMH ad – Dior © Laurent Chehere

LVMH advertising of Louis Vuitton by Laurent Chehere

LVMH ad – Louis Vuitton © Laurent Chehere

Photo LVMH advertisement Chauvet by Laurent Chehere

LVMH ad – Chauvet © Laurent Chehere